The Toy Movement
Guided by the belief that no child should be denied the simple joy of play, we launched The Toy Movement as part of Spin Master's philanthropic efforts. The initiative was created to reach children facing the most difficult circumstances — including conflict, poverty, and the aftermath of natural disasters — where moments of normalcy and joy can be especially meaningful.
The Toy Movement works with trusted partners around the world to deliver toys to children who need them most, often in challenging and hard-to-reach environments. Through play, the initiative helps spark imagination, encourage connection, and provide comfort during times of uncertainty.
Since its inception, The Toy Movement has donated more than one million toys, reaching children and communities across the globe.
My foundation has been involved with many successful projects, with a focus on helping young people reach their full potential through scholarship and support. We have also played a big role in helping to beautify historical public spaces in Jerusalem. But the work of my foundation has expanded since its inception, and for that, I’m incredibly thankful.
From my work with Spin Master, to supporting causes I care about, to creating space for honest global dialogue, I believe creativity and compassion can shape real change.
This is the spirit behind my next chapter.